Web Design is The Essence of Your Business

August 14, 2016

Web Design is Fun. It is undeniably a practice of design, a process by which problems are solved. For the millions of web surfers out there, your web design is their first impression of your business and your credibility. The key issue in web design is how to add value to the user’s experience, how to make them feel that they truly got something out of visiting your web site. User-centered web design is all about giving the control back to the user, which brings us to the term Accessible Web Design – the art of creating webpages that are accessible to everyone regardless of any device in use. No doubt web design is important, but usability in the other hand, is king. This importance will lead you to find a professional to design your web site right. The complexity of the resulting web design is somehow determined by the goals and budget and affordability in this aspect, is in fact a reality.Design ideas don’t have to be hard to find. For you out there that have specific ideas which are ready to be implemented, you just need someone with the technical know-how to turn them into web reality. Get ideas about the latest web design trends and communications concepts by looking analytically at your competitors sites. Evaluating example products is one way to get ideas for detailed design. From these set of ideas, you can then conclude on your final approach on how you want your assigned designer to get the whole thing done.

Flash is already the Web’s standard for dynamic web animation. In creating original cutting-edge design there’s nothing better than using Flash Web Design. It is by far, a very versatile and popular method to add eye-catching action to your web site. Flash is also probably the trendiest technology currently used in web design. However a slow-loading web page or flash movie makes seconds seem much longer, if you happen to “overdo” it. Flash does not only associate itself with animations but also as great complimentary values to other media such as presentations, videos and audios.When you create your own web page keep the importance of shape in mind. You don’t want certain things to be in the extra large department when other items such as your text is relatively small to keep up with the overall ratio size of the presentation. Another important item to consider in your websites is the level of seduction. Yes, you read that right. If you’ve ever got lost in the maze of some websites, you’ll know the importance of intuitive web design. Seductive websites provide users the reason to stay longer by providing good typography and by not underestimating the importance of navigation. Knowing the importance of this, you cannot afford to take a chance on any trial-and-error method. The importance of writing quality web content is also equally important. Nevertheless, until recently, though, a greater emphasis has been placed on the importance and overall influence of color in the field of web design.

Web design is a complex discipline that involves a wide range of skills. In fact, I’d go as far as to say, web design is information design. In my experience, web design is primarily about the business. Every new web design is the solution to a design problem that can be summed up in a series of constraint questions – Who is my audience? An extraordinary web design is mandatory to a successful business, hence the goal of web design is simply not merely to dazzle, but to deliver information to the widest audience possible. Web design is exciting, it changes day by day. These changes will reflect your company’s complete product and service presentation. Web design has always been made up of some basic premises, and if you understand them you can help deliver pages that will impress and illuminate your readers. A successful Web design is paramount to a successful business.

Why Your Business Should Upgrade to a Responsive Web Design Sooner Rather Than Later

August 13, 2016

Why should my business have a responsive web design?Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.As a responsible business owner, you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you’ll need it too.Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.Google have also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover, because there is just one URL.If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however your clients reach you.

In today’s market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.Responsive web design featuresUntil recently web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smart phone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.Responsive web designers believe that their clients’ web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images, but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions.If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you’ll understand why responsive design is considered good practice for the majority of website owners.Responsive web design Vs Mobile web designUntil quite recently, mobile web design was considered far more relevant to modern consumers than it’s responsive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets – instead, a design team had to focus on what was actually needed. By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.Although there are pros and cons for the adoption of a mobile site to run parallel to a main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.

Responsive web design statisticsWhen a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy.Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it’s fair to assume that people’s expectations have increased since this study was compiled.Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to – wherever they happen to be.

Choose a Professional Web Design Company and Avoid Amateur Pitfalls

August 13, 2016

When it’s about establishing a perfect online presence, one must first of all overhaul his/her current boring website and get it designed as per the latest standards. As it is rightly said that your first impression is the last impression, so is the case with your websites and this makes the hiring of a professional web design company really important.No matter how great looking website content do you have, it will do badly simply because it’s designing was not up to the mark. Therefore, a web design company plays a significant role in defining your web existence. Your chosen firm must be capable enough to employ the right skills to bring out the best web development and designing results.Now, how to determine whether your selected company will rock your website or not? Well, behind every successful online business, there is a reputable web design company and this will help you in making the best choice. Here is the list of some of the qualities that a professional web design company possesses, which will help you to avoid those amateur pitfalls.

1. Innovative and Creative Approach: These days having a website is not enough. You have to make it unique and impressive to get that desired attention. So don’t just settle for any average looking website, instead try to achieve something bigger and better. When you get such a web design company for your business, only then think of availing its services.2. Search Engine Optimization is the Need of the Hour: Your hired company must be proficient in optimizing your website to top ranks. Once the designing part is over, it is the SEO that is responsible for your website’s success. A good web development company would employ the skilled professionals for improving your website’s online visibility.3. An Easily Navigable Web Design: Apart from creativity, another thing which really matters is whether your website is easily navigable or not. There is no point in having a website which is only attractive. For a successful website everything has to be in balance. So you must go through the different designs to know about the abilities of your hired web design company.4. Cost-effective Website Design: Cost is the biggest factor while hiring a web design company. It is must to set your budget and stick to it. Even if you have thousands of dollars to spend, it should be spent wisely. A professional company will always have some packages as per your requirements and you can choose from it accordingly.5. An Attractive Portfolio: It is the portfolio of a web design company which gets it selected. Therefore, it must be great in terms of graphics and web design, along with this, it should also illustrate its wide range of experience with some established firms of the world. This will be a good proof of their reliability and skills.

6. Client-focused Approach: A company with a customer-centric approach is an ideal choice as it will take the full responsibility of your project and will be available for you 24/7. Joining hands with such a firm will not only provide you the best design results, but will also offer you free of charge website maintenance services.7. High-Quality Service: There may be lots of web design and development companies out there, but going with the one that offers the unparalleled levels of quality is what actually matters. It is necessary to choose the firm that gives a guarantee on its services, which will eventually reflect its reliability.So, always remember that you are hiring a web design company and are paying for its services and this is the reason why you should be concerned about its professional qualities.

Facts About A Responsive Web Design

August 12, 2016

More than ever, mobile devices including cellular phones, smartphones, netbooks, and tablets have become increasingly popular for web browsing. Until responsive design was introduced, sites, that were designed for PC displays using different browsers such as Firefox, Chrome, and Internet Explorer, were unreadable on mobile devices. Today, however, mobile web access is not only possible, but also easy and stress free for sites that use responsive web designs. These designs have adjustable layouts and scalable images that can adapt to any type of mobile device settings. With a responsive website design, companies can expand the reach of their businesses and websites to targeted traffic.A fluid grid is one of the key ideas behind a responsive web design. This design allows layouts to fit or adapt to any screen size, from PCs to tiny mobile devices. By equally resizing in width, all the elements in a given layout will be visible in any type of device. Fluid grids work hand in hand with CSS3 media queries in responsive web designs. The media queries are supported by a wide selection of browsers, and they basically enable you to collect information or data from the site user. CSS styles can then be conditionally applied using the collected data.

Without a responsive website design, a website owner will have to give prospective visitors with alternative URLs for accessing the web using different devices. This could be inconveniencing and time-consuming for many users who are seeking quick and easy access to online information. With a responsive design, you will only create your website once, as the designing process includes formatting the site to be compatible on different platforms and operating systems. All these are made through fluid grids, media queries, and flexible layouts.There are many advantages for having a responsive web design. You will not have to supply your prospective visitors with multiple URLs for accessing the web on different devices. Multiple URLs means multiple websites. Maintaining all these websites could be tedious and very expensive. Also, a responsive web design keeps you from spending extra money on designing multiple websites for supporting different devices. When you want to make changes to your current website, having a responsive web design will allow you to make alterations to only one design. A mobile web design, on one hand, will need you to make specific changes to all the multiple websites you own. Building a responsive web design also increases your chances for greater ROI, since your website will become uniformly user-friendly across different devices.

However, a responsive website design is not without its limitations or disadvantages. In certain cases, a responsive design will need you to download unnecessary markup. This will prolong your download time and take up extra server space. Also, having designs that are specifically built for certain mobile devices have in some cases proved a better option to having a responsive design. With these facts in place you can choose whether to undertake a responsive or mobile design for your website.